Let's keep what's important in sight.
Dear
[Recipient Name],
I was just on a web site about glaucoma and saw an opportunity to send you this note.
Since being diagnosed with glaucoma, I'm constantly reminded how important healthy vision is. And because I care, I'm concerned for you, too. That's because, as a family member of someone with glaucoma, your risk is four to nine times greater than the general population's.
So, please, do this right away for me ... for yourself:
1. Get a comprehensive eye exam from your eye care professional
2. Learn more about glaucoma and heredity at
www.openingsprogram.com
Don't wait! By the time you notice any change to your vision, the loss is permanent. Detecting it early and treating it effectively are so very important.
[NAME]
Send